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City of Calabasas Content Strategy

April 15, 2019


The following document contains a proposed content strategy for The City of Calabasas website redesign. The design recommendations in the documentation are influenced by the information I collected from the RFP and content strategy research we performed.

Problem Solved: 

Its purpose is to align the structure of The City of Calabasas website to their business goals and objectives. By using the business goals and key performance indicators I was able to prioritize the importance of The City of Calabasas’s content objects.

Tools Used: 

Sketch, Photoshop, WordPress and Screaming Frog SEO.