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City of Calabasas Content Strategy

April 15, 2019


The following document contains a proposed content strategy for The City of Calabasas website redesign. The design recommendations in the documentation are influenced by the information I collected from the RFP and content strategy research we performed.

Problem Solved: 

Its purpose is to align the structure of The City of Calabasas website to their business goals and objectives. By using the business goals and key performance indicators I was able to prioritize the importance of The City of Calabasas’s content objects.

Tools Used: 

Sketch, Photoshop, WordPress and Screaming Frog SEO.

XXXX History:

Fitbit creates wearable products that change the way we move. Their goal is to empower and inspire their users to live a healthier, more active life. Their wearable products and online/mobile application experiences fit seamlessly into their users’ life so they can achieve their health and fitness goals, whatever they may be.

Two years ago, (December 5th 2017) Fitbit announced the release of their first mobile application App Gallery store. Formally, known as Fitbit App Gallery. Fitbit’s App Gallery was first introduced to their Fitbit Ionic users and today is now also available to their Fitbit Versa users. Somewhat similar to Apple’s App Store ,Fitbit’s App Gallery features clock faces and hundreds of apps from Fitbit, Fitbit Labs, popular brands, and developers, as well as helpful enhancements to existing features. But, do not get Fitbit’s App Gallery confused by Apple’s App Store. (Fitbit wouldn’t like that very much). Fitbit’s App Gallery attracts users with different needs and end-goals than Apple Watch users. Therefore, Fitbit’s App Gallery requires a unique and well thought out experience for their fitness users.