Nike and Adidas are two leading companies in the sporting goods industry. Both attract a variety of users and carry similar products. However, their users have different motivations, influencers, environments etc.
By performing “hypothetical” and “validated” user research on Adidas and Nike’s website I was able to define the differences and similarities of their user’s experiences. My focus was on nike.com and adidas.com experience.
Sketch, Photoshop and Keynote.