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Nike and Adidas Site Evaluation

April 15, 2018


Nike and Adidas are two leading companies in the sporting goods industry. Both attract a variety of users and carry similar products. However, their users have different motivations, influencers, environments etc.

Problem Solved:

By performing “hypothetical” and “validated” user research on Adidas and Nike’s website I was able to define the differences and similarities of their user’s experiences. My focus was on and experience.

Tools Used:

Sketch, Photoshop and Keynote.