“I Have a Dream” Foundation is a nonprofit organization helping to break the cycle of intergenerational poverty by providing long-term support to students. The nonprofit and their website was founded in 1981 by Eugene Lang. Its aim is to motivate and empower children from low-income communities to reach their education and career goals by providing a long-term program by mentoring, tutoring and enrichment, along with tuition assistance for higher education. This organization aims to lessen high school drop out rates by providing educational opportunities, recreational programs.
It is clear “I Have a Dream” Foundation is proud to provide high-quality support, and required a website and educational marketing services to match this level of service. In 2018 they refreshed their brand. It is evident that their brand refresh made their website look more appealing on the outside. However, after conducting a web analysis on their website, a competitive analysis on their competitors and accessed their social media practices I have identified a number of SEO and content strategy improvements “I Have a Dream” Foundation can make.